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Business Development Adviseur, Marketing Adviseur, Commercie

Business Development Adviseur, Marketing Adviseur, Commercie

Werkervaring interimmanager

EXPERIENCE
FMCG, Food, Drinks, Retail, Sports, Interieur design, P&O services, Zakelijke dienstverlening, Automotive, Telecom, Zorgsector(Reïntegratie), Consumer Research


PROFILE

International commercial, marketing & sales executive with an eye for making the right strategic moves. Adding substantial value to companies by bringing and exploring a unique blend of knowledge, talent and values. Bringing equity which is greater than the sum of parts listed below:
- Commercial, sales & marketing excellence with strategic focus;
- Proven track record of success in generating sales, commercial results, building brands;
- Entrepreneurial thinker, self-starter with multi-cultural experience;
- Leadership experience in both entrepreneurial and sophisticated market environments;
- Ability to collaborate with peer executives and work effectively as part of an executive team;
- Strategic thinker with strong creative conceptual skills and strong inter-personal skills. A strategist and a doer – as capable and comfortable in strategy development as execution and delivery, a pragmatist;
- Strong negotiator;
- A natural, hands – on leader, skilled at taking visions and translating them into action plans that can be successfully executed;
- Respectful, direct, honest, confident but modest leader with high level of personal integrity and ability to inspire and develop others;
- High-energy level, self motivated, with strong work ethic and results-orientation.

EXECUTIVE SUMMARY

Consultant Bus Dev, 2006 –

Business Dev Director Creneau Int. N.V. 2003 – 2005
Retail design and Brand design

Commercial Director Hobri Invest B.V. M&A 2001 – 2003
Turn around - Food Manufacturer

Global Brand Director British American Tob 2000 – 2001
London

Head of Global Retail
Strategy & Marcom British American Tob 1999 – 2000
London

Regional Mark Director Rothmans International 1998 – 1999
CEE Amsterdam

Marketing Director UK Rothmans UK Ltd 1995 – 1998
London

Global Mark Serv Dir. Rothmans of Pall Mall 1992 – 1995
& Key Acc. Mgt Switzerland

General Manager Rothmans of Pall Mall 1985 – 1992
Bus Supp Unit Eur DF Amsterdam


CAREER IN DETAIL

• Director com 2006 –
Consult to companies in Europe in: fmcg, retail, sports, telecom and hr/ e-assessment services on business development and communications; driven by connectivity and led by leading edge, category relevant consumer insights. Focus on new media and brand experience delivery.

• Business Development Director Creneau International 2003 – 2005
Set and executed a successful sales strategy in a highly competitive marketplace. Identified and
opened up new markets in Europe. Recruited, developed, led and inspired the sales teams to achieve. Provided leadership to ensure plans met the need of consumers, channels, and customers. Led the account teams to deliver high-impact brand experience programs including consumer & customer engagement programs, pr campaigns, press events and in- & external communications, mainly
for clients in the field of hospitality, retail, automotive, fashion and sports.

• Managing Partner & Sales Director
Hobri Invest BV 2001 - 2003
M & A; Acquisition of Food Company (personnel 100+). Post acquisition, lead reorganization, developed and implemented new commercial strategy (own- and private label). Established and managed relationships with all external vendors. Identified supply chain opportunities. Established new agency structure in priority markets in Europe. Driven category agreements with key retailers and negotiated high volume, long term sales contracts with new blue-chip customers including H..J.Heinz, Sommerfield, Kwiksave, C1000, Superunie, Domino’s, R.F. Brookes and Hazlewood. Obtained preferred supplier status with players of strategic importance.

• Global Brand Director BAT plc 2000 – 2001
Developed and executed Dunhill’s new global brand positioning; presenting breadth of product selection and style/value/price proposition in the marketplace, thereby expanding the customer base, increasing sales revenues and driving profit.
Earned the confidence, respect and trust of marketing staff and general management in end- markets, inspiring the global sales & marketing team to achieve. Managed world wide steering group, ATL, BTL and PR agencies. Led presentations to the board.

• Head of Global Retail MarCom
BAT plc 1999 – 2000
Created New Media “Centre of Excellence” around brand experience/expression and consumer engagement. Formulated best practice in retail marketing communications for end-markets worldwide. Built new structures to bridge gap between brand, trade, external agencies and key accounts, resulting in a more agile marketing & sales organization and improved key account relations management. Negotiated with Global Key Accounts to achieve global leverage business opportunities.

• Regional Marketing Director Central and E Eur Rothmans International 1998 – 1999
Formulated comprehensive regional strategy across multiple country operations, aligning sales & marketing strategies and operations to overcome resistance and differing national trade practices. Established new sales-, brand-, & portfolio strategy for regions & countries, resulting in clear brand-, consumer-, and customer focus and a highly motivated sales organization.

• Marketing Director UK Rothmans (UK) Ltd 1995 – 1998
Rothmans UK(Partnership with Philip Morris International). Key task, as member of new management team was to re-engineer total business. Result: growth in profits of 44%.

• Marketing Services Director Rothmans of Pall Mall 1992 -1995
Key task was to support all business units on brand strength, brand architecture, visual identity, and to drive a consistent, best practice business approach and execution. Led global key account team for Duty Free Shoppers in San Francisco. Led global product campaigns. Directed design and delivery of branded in-store experiences.

• Gen Mgr Bus Support Eur DF Rothmans of Pall Mall 1985 - 1992
Led commercial business support unit to support in-market sales staff and major key accounts in EMEA Duty Free markets. Planned, directed and oversaw execution of initiatives relating to advertising, pr programs, promotions, visual merchandising, all in line with brand image and within budget constraints.






Opleiding interimmanager

Ba Economics, HEAO - CE, Arnhem
Executive Development Programme, CPI, UK
Strategic Planning, Ashridge Management College, UK
Marketing Finance, Ashridge Management College, UK

Consultancy interimmanagement a.i. kerncompetenties

Management Competenties
People leadership & Coaching, Communicating & influencing, Business Developmment, Strategic thinking, Resource management, Creative thinking, Rational decision making, Organizational sensitivity.

Functional Compententies:
C hange & Project management skills, Brand & Trade marketing, Relationship marketing, Marcom, Research, Distribution

Talenkennis interimmanager

Nederlands: native
Engels: uitstekend
Duits: uitstekend
Frans: oké voor zakelijke doeleinden

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