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Marketing Communications Manager

Marketing Communications Manager

Work Experience

EXECUTIVE SUMMARY
An experienced and qualified marketer with valuable experience in all aspects of marketing specialising in communications within service and financial industries. Extensive experience within consumer and business markets, utilising both traditional marketing techniques and Internet based channels.

KEY STRENGTHS
- Marketing communications planning and implementation
- Traditional and web-based communications
- Affiliate and partnership marketing
- Direct marketing, database and telesales management
- Exhibition and sales promotion incentives
- Markets: Business, trade, retail, consumer, internet services, lifestyle, financial

CAREER SUMMARY
AMP (UK) Services Ltd Campaign Manager (contract) Jan 02 – to date
Direct Line Group Services Ltd Marketing Communications Manager (contract) Apr 01 – Jan 02
The Prudential Assurance Co. Ltd E-commerce Content Manager (contract) Feb 01 – Apr 01
TransNational Financial Services Ltd Marketing Channel (Internet) Mgr (contract) Oct 00 – Feb 01
WebWedding.co.uk Marketing Communications Manager Feb 00 – Sept 00
Securicor Plc Marketing Communications Mgr(contract) Nov 99 – Feb 00
WebWedding.co.uk Marketing Communications Mgr (contract) Sept 99 – Nov 99
Killby & Gayford Group Group Marketing Manager Apr 98 – Sept 99
HSS Hire Service Group Plc Senior Marketing Executive Nov 94 – Apr 98

CAREER HISTORY

AMP (UK) SERVICES LTD (Tunbridge Wells)
Campaign Manager (Contract) (Jan 2002 – to-date)
AMP is an Australian-based integrated financial services business, providing wealth creation and protection products and services to some 8 million people in 20 countries. The global AMP Group of companies have assets under management of around £100bn. The AMP Group expanded into the United Kingdom, through growth and acquisition of the key brands NPI, Pearl and London Life.
Roles & Responsibilities:
Developed and executed tactical marketing campaigns covering customer retention, extension against agreed budgets. Using the full range of marketing tools and media (TV, radio, press, DM, telesales, fieldsales and PR)
Worked in conjunction with the Sales Managers to develop sales support programmes that are integrated within the campaign activity
Executed the plan against defined quality, time and cost metrics and reported on the effectiveness & efficiency of each campaign against set performance criteria
Liased with 3rd party suppliers, including creative agencies, PR agencies, DM shops and fulfilment companies to deliver the integrated through the line campaigns

DIRECT LINE GROUP SERVICES LTD (Croydon)
Marketing Communications Manager (Contract) (April 2001 – Jan 2002)
In 1985 Direct Line revolutionised the UK insurance industry by pioneering the concept of direct motor insurance over the phone. Since then they have grown into one of the leading providers of direct financial services in the UK – with a group that includes insurance, motoring assurance, life assurance and pensions. Direct Line is the UK’s largest private motor insurer and now has over 2.8 million motor customers (2000).
Roles & Responsibilities:
Compiled and implemented marketing communication plan incorporating all elements of the marketing mix; direct marketing, advertising, promotions and competitions
Implemented and conducted the online and offline advertising programme comprising of the following media: television, outdoor, transport, radio, trade and consumer press
Assisted brand managers with the development, design and improvement of the website
Managed the production of through the line advertising including banners in conjunction with creative and media agencies from initial brief through to final production
Budget management and control



THE PRUDENTIAL ASSURANCE COMPANY LTD (London)
E-commerce Content Manager (Contract) (February 2001 – April 2001)
Prudential looks after the financial interests of over 6 million people in the UK and has been doing business for over 150 years. They also supply over 2 million pension plans to individuals and with their general insurance products – cover around 1.7 million homes in the UK.
Roles & Responsibilities:
Compiled E-commerce content plan, incorporating “project teams” requirements
Worked with Marketing Campaign and Brand Management Teams to ensure that all content was delivered on time, up to date, relevant and compliant
Established content development procedures, ensuring that sign-off processes were compliant
Developed content on other complementary interative channels (DiTV)
Reviewed and reported on interactive channels (including channel content, competitor offerings and opportunities for increasing customer satisfaction)
Managed the relationship with internal cross function departments (e.g. IT, Product, Marketing) and external (e.g new media agencies) suppliers to deliver E-Commerce campaigns
Gathered and reported on customer research & website usage/sales data, analysed trends and identified improvements to the web-offering
Liased and worked with IT & Marketing to present and test new online propositions

TRANSNATIONAL FINANCIAL SERVICES LTD (Reading)
Marketing Channel (Internet) Manager (Contract) (October 2000 – February 2001)
Since 1990, Transnational has successfully acquired affinity of over 500 credit cards through aggressive direct marketing. The main objective of the contract role was to review the existing web network, develop and implement a more sophisticated online marketing acquisition strategy and approach for the financial service via internet channel marketing.
Roles & Responsibilities:
Set-up procedures for the implementation of on-line promotion of the Transnational credit card service via the affinity partners’ websites
Assessed the promotion of the service on partner sites, owned URL’s and corporate sites and instigated a plan of action for improvements and a roll-out programme
Managed external agency to ensure the new sites were aesthetic, incorporating functional rebuild and had flexible and meaningful online traffic reporting capabilities
Increased traffic to acquisition sites through appropriate search engine registration, hot linking and advertising
Liased with account handling team to develop integrated on/offline communication strategy driving card applications online
Worked with affinity partners to develop their on-line marketing programmes including promotion of the new service via advertising and on-line communications
Identified opportunities to drive on-line acquisitions via affinity and other affiliated websites
Conducted research of online activity of competitors

WEBWEDDING.CO.UK (London)
Marketing Communications Manager (February 2000 – September 2000)
WebWedding was an online marriage information resource. Launched in July 1999 the site achieved over
2.5M hits (June 2000). With details of over 10,500 suppliers within its main product - The Service Directory, it was Europe’s No1 Wedding Website* (Bathwick report July 2000).
Roles & Responsibilities:
Marketing Manager with 2 reports (Marketing Executive and PR & Events Assistant)
Online and offline advertising programme comprising of the following media: outdoor, transport, radio, trade and consumer press
Implemented and drove promotional campaigns both for clients through the WebWedding site and for WebWedding through other online companies
Implemented a comprehensive Direct Marketing strategy, including traditional prospect mailings and ezines to members and advertisers
Appointed and managed the PR function
Worked with content director to ensure the design and content of the site met the requirements of the members and customers
Ensured that advertisers requirements were met on the site in liason with the account managers and sales team, reported on site activity and success of clients’ online campaigns
Conducted research of online and offline activity of competitors and similar lifestyle sites

Formulated the alliance with the organisers of the National Wedding Shows, management of exhibition stand design and promotions
Managed advertising and promotional expenditure for above the line and below the line marketing spend (£700,000)
Achievements:
Captured market share target – No. 1 spot in the Bathwick e-league report as the top wedding site within Europe
Set marketing communications plan in line with business objectives for year 2000 and prepared communication strategy for IPO (company deferred IPO due to market conditions)
Implemented partnership approach to increase registrations and developed loyalty with promotions and competitions – generated a total prize value of over £25,000
Significantly extended the value of communications budget through sponsorship of The National Wedding Shows and share of their £300,000 promotional expenditure
Developed the commercial orientation of the business through sponsored editorial
Attracted over 40 affiliated partnerships and capitalised on the relationships

SECURICOR PLC (Surrey)
Marketing Communications Manager (Contract) (November 1999 – February 2000)
Securicor is an international group specialising in security, distribution, communications and ancillary support services. Founded in 1935, Securicor has an annual turnover of £1 billion and employs over 56,000 employees in 35 countries worldwide.
Roles & Responsibilities:
Press relations and publicity spokesperson with national media via the “media hot-line” and circulation of press releases
Reviewed and edited an edition of the in-house newsletter
Developed and re-launched annual literature pack for one of the divisions
Managed the company’s annual conference in December 1999 with a follow-up Award Ceremony in February 2000
Conducted and reported on worldwide competitor activity for new service launch
Sourced new business development opportunities for new service
Re-design and management of information database

WEBWEDDING.CO.UK (London)
Marketing Communications Manager (Contract) (September 1999 – November 1999)
Achievements:
Influenced the corporate branding strategy of the Company and launched via the company\'s sponsorship of The National Wedding Shows
Managed the exhibition stand design and development (including display, graphics, promotional offers)
Negotiated stand promotions to generate membership sign-up at the exhibitions (12% of all visitors)
Partnership liaison with other sponsors to the Shows to enhance the service offering
Compilation of corporate promotional literature
Managed representation in the Press Office and Exhibitors Office

KILLBY & GAYFORD GROUP LTD (London)
Group Marketing Manager (April 1998 – September 1999)
The Group operates in a niche construction sector providing services such as refurbishment, fitting out, joinery and security products and electrical/ mechanical contracting. Client list blue chip covering the banking, financial, commercial, government and retail sectors. Company turnover £37M (1997).
Roles & Responsibilities:
Strategic business planning, development and presentation of annual marketing plan to board
Business development through client liaison, bid/tender presentation meetings
Developed and implemented annual Direct Marketing Plan
Identification and monitoring of market opportunities and trends
Planned and attended the extensive annual entertaining programme of 30 events
Compilation of product literature
Management of public relations activity and agency liaison with support companies
Budget preparation, cost control, analysis and forecasting (£400,000)
Team management of Marketing Assistant and Sales Executive

Achievements:
Position was new and allowed me to be instrumental in the move from sales driven to market led culture
Successful transition of the Company through a \"management buy out\" with increase in business activity
Devised and implemented the company\'s first Marketing Communications Plan
Introduced systems, control procedures and management reporting to improve business effectiveness including the implementation of new marketing / estimating database
Implement, develop and monitor client care and service delivery programme

HSS HIRE SERVICE GROUP PLC (Surrey)
Senior Marketing Executive (November 1994 – April 1998)
The largest tool hire company in Europe which markets its equipment and services through its 250 retail outlets in the UK and 6 franchise operations within Europe. Company turnover £94M
Roles & Responsibilities:
Strategic marketing planning, development and presentation
Direction and development of Direct Marketing Plan that supported branch openings, annual catalogue launch and new product offerings
Database and telesales team management
Established portfolio of product literature
Implementation of advertising programme (trade, consumer, local news)
Conducted market research, competitor activities, industry trends, marketing new products and opportunities
Management and appointment of external agencies
Budgetary management of £1M (preparation, cost control, analysis and forecasting)
Management and training of 3 reports (Marketing Executive, Marketing Assistant and Secretary)
Achievements:
Researched and developed new services, distribution strategy and the launch of a new company brand (HSS Lift & Shift)
Instrumental in the development of the Company\'s key \"marketing tool\" – the HSS Hire Guide, a full product listing that increased product range from 100 to 900 products
Member of project team that developed and implemented an internal database package

HSS Hire Service Group Plc Marketing Executive June 93 – Nov 94
HSS Hire Service Group Plc Marketing Administrator/Assistant Feb 89 – June 93
St George\'s Hospital Medical Secretary Jan 86 – Feb 89

QUALIFICATIONS
MA Marketing (Part 1) – Kingston University (1996), CIM Diploma and Advanced Certificate, 8 O\'Levels

PERONAL DETAILS
Aged 34 (12.05.68), British, married, live Surrey (easy commuting to London, M4 corridor, South & West)


Education

QUALIFICATIONS
MA Marketing (Part 1) – Kingston University (1996), CIM Diploma and Advanced Certificate, 8 O'Levels


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