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e-Business Troubleshooter / Managing Director Cross Media

e-Business Troubleshooter  / Managing Director Cross Media

Work Experience

01/07-11/07: Developed the startup company as self-employed General Manager:
• Product development, project management, team coordination (5 permanent staff, approx. 15 freelancers, 6 service companies)
• Developed and controlled strategy, concept, design
• Selected & coordinated technical service providers (Ruby on Rails)
• Staff recruitment, HR (developed large database, content / editing / text)
• Analysed and contacted possible partners
• Involved in a mediation procedure

Since 02/06: Strategic product development and sales "CheckMobile" (developed a service product for a GmbH after an investor (Landesbank Baden-Württemberg) stepped in June 2008)
• Consulted on organisational development
• Business analysis/ acquisition of large clients
• Pricing development
• Developed website as key communication and sales channel
• Developed marketing and branding

since 03/00 – Kabel New Media Vienna:
• Co-Founder & Managing Partner, since 11/01 owner
• core competencies: Internet, Intranet, web based communication, strategy, consulting, project management, mobile communication

• Main tasks: business set-up, business development, creation; operations, technology

• Clients: Gehe Pharma – pharmacy-point, IDG publishing house - jobuniverse, Sicher Direct car insurance (Axa), Henkel Detergents, Austrian Volksbanken

• Operational level: consulting, creation, strategy, CMS

• core competencies: CMS, usability, industries finance (banking), media, automotive

06/99 – 05/00 Kabel New Media Hamburg:
• New Media / Internet / e-business
• Kabel New Media was one of the relevant e-business companies in Germany and was the first to go public (Neuer Deutscher Markt) in June 1999
• As subsequence of prior arrangement as interim manager:
• Company Director Content Editing, Board Member, Unit Director
• Core tasks: Building and P/L for new unit,
copy responsibility for all clients, in particular for key clients BMW, Dresdner Bank, Lufthansa Technik, Otello (Telco)
• Responsibility for all copy writers (ca. 10)
• As Unit Director responsible for consolidating and expanding newly won key client Dresdner Bank who was in danger of being lost due to performance problems
Results: Client save and secured, expansion of budget to : + 3 Mio. € in 05/00, team built from 03 to ca. 30 in 05/00
• Operational level: e-business consulting, project development & creation, copy writing, Content Management Systems (Vignette StoryServer, Infopark NPS)
• Content Mangament Systems: Implementation of first big Vignette StoryServer application in Germany Internet Services)

04/97 – 05/99 Freelance
• Dialogue Marketing, New Media
• Concepts and copy writing, translating
• Clients, a.o.: Team BBDO (Proximity), Wunderman Cato Johnson, Kabel New Media
• Industries: Automotive, (Volkswagen, Renault, BMW), Finance (Citibank, SEB Bank)
• focus on automotive clients´ contact program and potentials´ contact program via dialogue marketing / interactive marketing
• Amongst other tasks: interim leader of Kabel New Media BMW team, consolidating and expanding client, responsible for all copy-relevant actions
• concept and writing of worldwide first closed user group in the automotive sector (BMW 7series drivercircle), combining dialogue marketing and customer relevant tools with internet possibilities
• concept and writing of interactive discussion board, transmitting technological outstanding features into subjectively relevant product elements (automotive innovation discussion)
• concept and writing of international introduction on internet-level of BMW 3 series compact coupe
• consolidating and expanding endangered newly won key client Dresdner Bank

01/96 – 03/97 MSB+K, Hamburg
• Dialogue marketing
• Senior copy writer for one of Germany´s top (then) independent dialogue marketing companies (today: Proximity / BBDO)
• Main clients: Porsche, BfG Bank (SEB Bank), Lufthansa Technik
• Creative concept and only copy writer for company´s key clients Porsche, senior copy, with focus on clients´ contact program and potentials´ contact program
• writer for BfG Bank & Lufthansa Technik
• Winner of German Direct Marketing Prize in Gold (market introduction Porsche Boxster)

03/93 – 12/95 Scholz & Friends, Hamburg
• Classical advertising, literature, below-the line
• Copy writer, senior copy writer for one of Germany´s Top 3 creative advertising agencies;
• Main clients: BMW, Cunard, Tchibo
• Head and (until 05/95) only writer for company´s key client BMW cars´ complete range of catalogues which were translated worldwide into 52 languages
• Creative concept and copy a.o. for dialogue marketing introduction of first BMW 3 series “compact”, dialogue marketing introduction of BMW 5 series “E39”
• Classical copy writing a.o. for Cunard Line´s prime ocean liners (5-stars+) “QE2”, Vistafjord”, “Sagafjord”

10/89 – 05/93 Avnet Bildwand, Berlin/Hamburg
• Medium: predecessor of today´s “infoscreen”
• publishing company Germany´s biggest publishing house, Gruner & Jahr;
• Freelance editor & copy writer


Education

1986-1991: University Spanish, English, Politics
University of Freiburg i.Br., Universiy College, Cardiff, University of Hamburg,
Degree: Master of Arts (M.A.)

1971 - 1984, school, German A-Level


Skills

Team / organisation building
Creative, organisatorial and financial management
Strategic planning
Product development
Concept
Copy Writing
Automotive, Finance, FMCG, Media, Health

Languages

German
English
Spanish

Other

Entrepreneur
cross media professional
Prize winning direct marketing campaigner
Creative and financial know-how


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