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Director Marketing Communication

Director Marketing Communication

Work Experience

Director Communication/ Marketing

• Member of the Senior Management team.
• Recruiting and coaching dedicated team between 3 to 16 people.
• Managing and coordinating communication campaigns (advertising, marketing, PR, design in North America and Europe) in-house or in agencies.
• Budget supervision between 2 to 10 millions euro.
• Handling advertising budget with supervision of the creative art work.
• Advising and buying ad space in North American and European newspapers and magazines.
• Driving and supervising the marketing sales collaterals in 18 languages.
• Presentation of the ROI.


Account and New Business Director

• Start-up of a design studio dedicated to corporate identity campaigns and editing, with 2 Art Directors.
• Creating of a European database on Act software of 2000 companies.
• Meeting, pitching and presenting the corporate communication strategies.
• Monitoring the realization of corporate brochures, annual brochures, visual aids, corporate guidelines.
• European management of Above - the- Line and Below- the- Line campaigns –
Client: Egyptian Tourist Office: 10 millions euro budget.


Director PR and Events

 Handling and supervising PR campaigns: write press releases, organize press conferences, follow ups, organize events with a theme.
 Creating a new internal and external communication position.
 Training the top executives in addressing large audiences.
 Implementing ROI for trade shows leads and new business.


Trade magazine Editor

 Editor in Chief for an in- house magazine for 4 years.
 Managing the repositioning of a trade magazine: Québec Habitation (30.000 monthly copies) for editorial and advertising. Defining and developing new clients with a representative. Developing subscribers of Québec Habitation in partnership with the foundation "A child’s dream" and Go Maison.com website.
 Launching of L’Automobile Magazine, in Portugal
 Controlling the budgets.




Education

Master in Information and Communication University Paris - La Sorbonne CELSA (1976/1980).
 Academic degree in clinic psychotherapy, Gestalt Institute of Montréal (1997/2000)
 Certificate of proficiency in English (level 5) McGill University, Montréal (2002/03)


Skills

computer litterate

Languages

French,English, German and Spanish

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