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Marketing

Work Experience

September 2016- January 2017

Delta NV (Middelburg)
Position: Interim Senior Markt-en Product developer
Development and implementation of a new phone proposition (combined VOIP and mobile) in the SME market in close cooperation with T-mobile)

April 2016- December 2016

Stepahead/ ColorgloBenelux/ Glasbreuk / Qcleaners /SRVC (Overpelt)
Supervising and implementing of an online and offline strategy for the several labels. Activities consists of web (re)design (Wordpress) SEO/SEA, content management, AdWords, regional advertising, sponsoring etc.

April 2015- November 2015
Grondbank Nederland BV (part of Strukton) (Utrecht)
Supervising a (commercial) strategic process consisting of direction finding and (re) positioning of the organization. Activities consists of a customer survey / CDJ, competition research, research proposition; strategy and 2 positioning workshops.

September 2014 - February 2015

Philips Consumer Life Style, Commercial Organization Benelux (Eindhoven)
Position: Sr. Manager Consumer Care a.i.
Replacement of the Sr. Consumer Care manager during her maternity leave. Responsible for the optimization of the 'Consumer Driven Journey' (CDJ). Responsible for the Benelux Consumer Care department (all consumer processes, after buying a Philips product, are the responsibility of this department). In this role I was responsible for leading the call centre organizations (3 locations), the workshops (3 repair and exchange locations), the Social media team, the Web care team, the CEM manager and the Global Escalation officer. In this role a continuous tuning an interaction with the marketing & sales organisation was necessary.

January 2014 - April 2014

Salesperformer.NL (Breda); recruitment & development agency
Positioning and introduction of the Salesperformers concept in the Dutch Market Development of product concept SalesAmplifier™. Development and content management of website

November 2013 – April 2014

Bowie Recycling (Landhorst); secondary buildings & fuels
Development of go- to -market plan 2013-2015; development of corporate story and marcomplan; business concept for ‘betongranulaat’. Development and roll out of innovation funnel; based on customer insights; development of new product concepts.

April 2013 – June 2013

Care Autoschade (Vianen); chain of bodyshops
Inventarisation and plan for:
– Increase /improve existing marketing activation plans (‘low hanging fruit’),
– Cross selling activities/ brand activation

October 2011 – May 2013

Nijsen/Granico BV (Veulen); producer of animal feed
Development of commercial policy after inventory and extensive market research. Elements: repositioning and development strategy. Mission and vision definition, development and implementation of marketing and communications plan, restructure sales approach (customer relationship management and new business, etc.).

Development of project plan and dealer approach for the re-launch of Forti Boost (LIV in Hardenberg 23-25 October). Communication and activation plan for re-launch of Forti Boost (LIV Venraij 26-28 February). Development and update of marketing and communication plan 2013. Development and launch of Forti Boost: the world's first ready to use liquid pig feed.Development and roll out of product introduction (project launch plan) of new product “Robuust”. Launch at the LIV in Venraij (spring 2013) Combination of marketing-, brand and project management (incl. product training).

October 2011 – April 2012

Blanksma Group (Alphen aan de Rijn); group of building and construction companies
Development (process) guidance and deployment of re-positioning process (internal orientation to market orientation).
Focus on internal organization (better cooperation) and various stakeholders
Develop your own (recognizable) identity including processes and resources.

April 2011 –October 2011

Bolton Nederland BV (Tiel)
Position: Sr. Product manager a.i. WC Eend and Dubro
All common tasks, responsibilities and activities in the field of product / brand management; focus on develop and coordinate ABTL campaigns (TV) develop, below-the-line program for both brands (consumer promotions and channel communications); marketing plans for 2012 for both WC Eend as Dubro.

June 2009 –March 2011

FrieslandCampina (Lummen, Amersfoort); Cheese Specialties
Position: Brand manager a.i. Milner en Monchou
Temporary position of Brand Manager Milner Belgium and Monchou.

October 2008 –November 2009

Luxlight (Westerhoven); producer of skylights
Development of both a strategic and operational business plan:
Strategic plan, approach trade fair (Bouwbeurs), resellers program

October 2008- May 2008

Uitgeverij Zwijsen (Tilburg); educational publisher
Development of future-oriented pricing for educational software:
1. Develop and elaborate scenarios for a "future proof" pricing for educational software (teaching methods); 2. Marketing Plan for teaching methodologies (based on customer insight research software); 3. Market acceptance plan aimed to change attitude at direct and indirect users.

November 2008- May 2009

All Finance (Eindhoven); financial services
Develop strategic plan, business positioning and guiding operational / resources / tools.

April 2007 – Augustus 2008

Campina BV (Tilburg)
Position: Product manager a.i.
Temporary position of Product Manager MonChou (cream cheese) and Chevagne (goat cheese). All common tasks, responsibilities and activities in the field of product management for the listed brands including marketing plan MonChou 2007 including re-design packaging, consumer loyalty programs and strategic plan for Chevagne Germany 2007-2009.

October 2007-December 2007

Irex Technologies (Eindhoven); producer of E-book readers and technology
Position: Brand manager a.i.
Temporary position of Brand Manager.
Co-develop and roll out a strategic branding and identity process for Irex international organization; Developing a launch plan for the new generation of e-book readers; develop and organise events and PR programs

November 2006- April 2007

Valess BV (Tilburg);
Postion: Sr. Product manager Valess a.i.
Temporary position of Sr. Product Manager Valess (dairy meat).
All common tasks, responsibilities and activities in the field of product management for Valess incl. re-positioning process (including campaign), 2 x line extensions (including concept and consumer test); consumer sampling program; NPD process; international rollout Valess.nl, preparation UK launch.

November 2006- April 2007

CMYK (Uithoorn); marcom agency
Consultancy regarding growth strategy; awareness and pragmatic approach to generating new business; business review resulting in positioning strategy, plan and implementation plan (including brand activation program).

February 2006 – November 2006 Campina BV (Tilburg)

Position: Product manager a.i.
Temporary position of Product Manager MonChou (cream cheese) and Chevagne (goat cheese). All common tasks, responsibilities and activities in the field of product management for the listed brands including marketing plan MonChou 2007 including re-design packaging, consumer loyalty programs and strategic plan for Chevagne Germany 2007-2009.

Education

Education & Training
2016 : Six Sigma Green & Black belt (online education; started 06/2016)
2007 : Masterclass influence & sales coaching 2005 : Sales & account management
2001 : Strategic communications
1994 : International advertising
1992 : Nima A (marketing degree)
1987 : Heao-communications (BA)

Skills

Business strategy – Business modelling – Strategic marketing - Marketing management – Marketing communications – Campaign management- Market research - Product Management- Brand Management - Online Marketing Social media - Public relations – Business development – Sales & Product training - Coaching – Change management – Project management – Customer/Consumer Care - Wordpress - SEO- SEA

Languages

Good knowledge of Dutch and Englisch in writing and orally.

Other

Result driven specialist in marketing strategy, marketing management & implementation and change management. Entrepreneur and coach with strong analytical skills and strategic
thinking, able to grow your business and people by directing development,
vision and future plans.
Take/would like responsibility in acting at both strategic and operational levels.
Able to companywide thinking along with the internal and external environment.

Trust and transparency are core values. Good social and communication skills.
Driven and ambitious.
- Extensive experience in communication strategy, marketing strategy, change
management, training & coaching;
- Abel to give direction to strategic projects and operational implementation;
- Accrued valuable expertise in the coaching and managing of departments and project
teams;
- Personality in a nutshell: empathic, firm, commercial, independent, creative,
broad oriented, tenacious, inspiring and environmental engaged.

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