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Work Experience2014 – 2016
CEO, VIASAT 1 LTD, MTG AFRICA GHANA
MTG is an international entertainment broadcaster which operates Free-TV, Pay-Tv channels, radio and also distributes TV content over the internet. Viasat 1 is its Ghanaian local entertainment channel, which ensures its number one position for middle and upper class Ghanaians, by airing high quality own productions, external local productions and international acquisitions. Five transmission towers and a digital DTT platform ensures the channel delivery to the Ghanaian homes. The channel, which launched in 2008, has a CSOV of 15% and revenue growth of 60% CAGR 2009 to 2015.
Held responsible for a revenue target of 3.6 MUSD and managing 140 employees, with a direct team of five. As CEO, all activities concerning the channel and all other Viasat 1 services such as its popular social media platform with over 1 million followers, YouTube channel, website and event organisation, are overseen.
2013 – 2014
HEAD OF PAY TV & PROJECT MANAGER FREE TO AIR, MTG AFRICA UK/GHANA
Grew MTG Africa Pay TV business, in terms of revenue (37% YoY growth), geography, client base and channel offering. Hit full year break even in 2014, servicing subscribers in nine different countries of Sub Saharan Africa, with four documentary channels. From 2014 April to July 2014, also filled in at the FTA channel Viasat 1 Ghana, as Acting CEO while continuing the PAY TV business.
2012 – 2013
ROYAARDS CONSULTANCY NETHERLANDS
• Wrote a business plan and did research on the feasibility of starting an online market place where Dutch boat owners and local tourists meet. Discontinued the project when the opportunity was presented to work for MTG Africa.
• Taking responsibility for the commercial activities of a dyslexia font designer, targeting multinationals and SME businesses.
JULY 2012 – OCTOBER 2012
PROJECT MANAGER MARKET ENTRY STRATEGY LATIN AMERICA, MTG, VIASAT UK
Identified opportunities for MTG to enter the LATAM market. Recommended with which services (PAY-TV, Free-TV, Viaplay) to enter the region and in what way (Green field, M&A).
2010 – 2011
KEY ACCOUNT DIRECTOR, SMARTCLIP BENELUX NETHERLANDS
Established in 2008, smartclip quickly grew to be Europe's leading digital video advertising network.
Responsible for high-level relationships with the six key media agencies in the Benelux, and for identifying opportunities to generate new business and close strategic partnerships. Sales targets of over €1 million.
2007 – 2010
ACCOUNT MANAGER BENELUX, EBUDDY B.V. NETHERLANDS
Established in Amsterdam in 2003, eBuddy offered an aggregated interface enabling users to combine different chat accounts on web and mobile phone.
Was responsible for the relationship between eBuddy and media agencies, commercial agencies and advertisers. Held an individual annual target of €420K
2005 – 2007
SALES REPRESENTATIVE, DELL B.V. NETHERLANDS
Promoted from Sales Representative to Account Manager in less than a year due to exceptional performance. Responsible for sales cycle of IT hardware and software for SMEs, reaching a sales target of $750K per quarter
Education2011 – 2012
MBA CLASS OF JULY 2012, INSEAD FRANCE/SINGAPORE
Member of Entrepreneurship, Industry, and Women in Business clubs
1997 - 2004
BACHELOR OF ARTS, MASTER OF SCIENCE, RIJKSUNIVERSITEIT GRONINGEN NETHERLANDS
LanguagesDutch (Native), English (Fluent), Spanish (Business), German (Basic), French (Basic)
Road trip United States, Scuba diving in Asia, hiking in Europe and climbing the Kilimanjaro in Africa
2003 – 2004
INTERNSHIP, WILLIAMS &HUMBERT, ROYAL AHOLD B.V. SPAIN
(4 months) Conducted research on the relationship between W&H and its distributors to increase sales
2001 – 2002
ASSESSOR SECUNDA, STUDENT ASSOCIATION VINDICAT ATQUE POLIT NETHERLANDS
(full time) Responsible for all sub associations, events, freshmen policy, archives and charity funding
1996 – 1997
TEACHER, ESCUELA OFFICIAL DE IDIOMAS SPAIN
Taught English to Spanish children and adults. Studied Spanish for 1 year in Madrid
1977 – 1991
SOUTH EAST ASIA SINGAPORE/INDONESIA
Lived in Singapore and Jakarta, attended the United World College High School
• Sports: running (ran the New York Marathon), tennis, swimming, scuba diving
• Traveling: experiencing and learning about different cultures and landscapes
• Volunteering: collecting school equipment in Europe to distribute among the poor in Ghana