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Business Development Strategist

Business Development Strategist

Work Experience

IT Consultant – specialising in Internet and Telecommunications sales and marketing strategies.
· http://www.wavecall.com (August 2000) - designed and implemented sales and marketing strategy to sell radio-wave propagation software to mobile phone manufacturers (Nokia) and operators (KPN, Omnitel)
· http://www.theirishplace.com (July 2000) - created channel partner Internet strategy for capturing position as Irish portal. Undertook Strategic Analysis of market acceptance of TheIrishPlace.com’s decision to deploy Epicentric’s portal hub solution (http://www.epicentric.com)

ArtShapes.com (http://www.artshapes.com) – eCommerce community based marketplace for Irish arts, crafts, culture.
Founder, New York, NY (9/98 – Present)
· Created business - designed web site, sourced vendors, marketed, managed and developed eCommerce site. Average monthly traffic of 50,000 unique visitors with over 5,000 members in club.
· Created strategic alliances with BBCAmerica.com, Ireland.com, irishabroad.com, online.ie, emigrant.ie, paddy.net, etc. Created affiliate network with over 50 participating websites.
· Reviewed by In Style, Fox News, Country Living, Bridal Registry, Sidewalk.com, Yahoo, Irish Times, New York Daily News, New York 1 News, the Irish Echo, Business and Finance, World of Hibernia, etc.
· Developed Christmas promotion with the RDS, National Gallery, National Museum, Arts Council, Crafts Council, Paul Brady and the support of the Minister of the Arts and the Gaeltacht.
· Ran St. Patrick’s Day promotion with Bono, Frank McCourt, Aidan Quinn, Patrick McCabe, Colm Toibin.

BFD Productions Inc. (http://www.bfd.com) - an interactive telephone service bureau (800/900/Fax/Phonecards) specialising in interactive applications for mass media companies.
Eastern Media Sales Manager, New York, NY (9/97 – 3/2000)
· Built New York Office by creating sales strategy for the media industry, resulting in deals with every US top tier media company - MTV, Vogue, Bravo, ESPN, Comedy Central, Cosmopolitan, Lifetime, Mademoiselle, Town & Country, etc.
· Built partner relationships to sell non-competing services
· Devised original marketing tools to deliver the BFD message to its target audience.

IdealDial Corporation - an interactive telephone service bureau (800/900/Fax/Phonecards) specialising in designing custom applications.
Regional Sales Director, New York, NY (5/96 – 9/97)
· Established New York office and company’s only out of state bureau.
· Generated annual sales of approximately $2 million with 4 new accounts per month.
Telecard Division Manager, Denver, CO (4/95 - 4/96)
· Recommended market entry, created division, researched equipment, card vendors and sales partners.
· Trained Account Executives, wrote and managed business plan, budgets, trade shows, marketing materials.
· Grew sales from $0 to $1 million in one year.
· Delivered presentations at Intele-Card Expo, Chicago ‘97 and Miami ’96. Wrote articles for Telecard World, Intele-Card News, and Audiotext News.
Senior Account Executive, Denver, CO (2/93 - 5/94)
· Managed account executive team and focused on business development (new industries)
· Account Executive for company’s largest and key accounts ($3 million in annual revenues)

Education

EDUCATION
First Class Honours, Business and Politics, November 1992, Trinity College Dublin, Ireland
Honour Student, St. Conleth’s College, Dublin, Ireland, 1976- 1988

NOTEWORTHY
President, Entrepreneurial Society, Trinity College, 1992
Chairman, Guinness Trinity Christmas Extravaganza, 1992, 1991
Co-Founder, Tom & Gerry Discos, Dublin, 1989 - 1992
School Captain, St. Conleth’s College, Dublin, 1988


Skills

Computer and graphics literate - Dreamweaver, Fireworks, Office suite.

Languages

English

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