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Strategy, Product, Brand, Marketing mngr -Telecom/ICT

Strategy, Product, Brand, Marketing mngr -Telecom/ICT

Work Experience

Professional experience:

PaperlinX Europe, BU Office Europe 14July2008 – 31October2009
PaperlinX has 9.500 employees globally; Reporting to Commercial Director PaperlinX Europe, member of the board. BU ‘Office’ responsible in 21 European countries, for portfolio with all international office paper brands.
• Brand Portfolio Manager “Office
Responsibilities including:
• Set new strategy BU Office
• Portfolio rationalisation
• Reorganisation: integration plan for German ‘Office’ business focused at customer and revenue retention
• Refresh, reposition and relaunch portfolio in Europe
• Manage campaigns international brands
• Carry portfolio responsibility of annually €27mio
• Marketing budget responsibility of €750k annually
• Manage team of 2
Achievements:
• Reposition brand into environmental brand in Europe, away from commodity
• Manage cradle-to-cradle brand
• Relaunch brand into fast mover brand
• Stop further decline individual brands
• Strategy in place of individual brands into complementary portfolio

ABN AMRO NV, Consumer Market Netherlands 01Nov2007 – 30June2008
ABN AMRO has 99.000 employees globally; Reporting to Sr. VP Value Center Consumers.
Strategic marketing management position at VP-level in B-2-C banking industry, responsible to:
• Strategic level review the current approach to the mass affluent market, optimisation and implementation of the current concept as well as development of next generation concept including signalling new propositions, to integrate in new organisation with Fortis.
• Sales push: project leader to allign BU's on the set challenge for 2008
• Strategic preparation of KPI's for marketing BU, to visualise value add
• Coaching

BT Global Services, Wholesale Business Unit 2000 – 2007
BT has 127.500 employees globally; Reporting to Head of Global Propositions Development.
International marketing and market development activities in the field of communication services.
My roles within BT have evolved with the company changes and telecom market pattern:

• Sr. Proposition Development Manager & Teamleader, Global Oct/2006-Oct/2007
• Strategic Marketing Manager, Europe Mar/2005-Sept2006
• Product Manager Wholesale Voice Services/Switchless Resale, Benelux Oct/2002-Mar/2005
• Channel Marketing Manager, Benelux Jul/2001-Oct/2002
• Interim Manager Marketing Communications, Pan-European Mar/2001-Jul/2001
• Data Portfolio Manager, Netherlands Oct2000-Feb/2001


Responsibilities
• Segmentation, positioning, cross-sell analysis, go-to-market models and retention strategy in direct & indirect channels
• Strategy, market analysis and market development
• Product and proposition development, launch and re-launch
• Life cycle strategy and 4P’s
• Marketing communication
• Performance management, price strategy setting, cost savings, margin and revenue control
• Management of (virtual) teams, coaching sessions
• MT member in Dutch organization and advisor to GM
• Customer contact at senior and CxO level

Achievements:
• Part of launch-team of BT 21CN transformation propositions with emphasis on NGN market trends and competition.
• Specialist to emerging organisations on go-to-market models and strategy in indirect channel.
• Identification white-label portfolio services to comply with the indirect channel requirements.
• Initiation and set-up of loyalty reward programme for the indirect channel as Part of European retention strategy; includes short term sales push activities for immediate revenue growth. Valued over €150mio.
• Development C-level programme for key European indirect players, the European Annual CEO Reseller Conference.
• Recommend focus on indirect and reseller segment expansion (Switchless Resale). Development and implementation of aggressive reseller strategy. Achieved quadruple revenue and market share and more than doubled customer relations network.
• Development of national transit service, servicing targeted direct carriers.
• Carried overall responsibility for portfolio worth over €20mio annually.
• Identification of market / product opportunities including strategy to capitalise on them: WLAN feasibility study; advised the board in take-over of City Reach International; Initiated Reseller market strategy, including requirements to penetrate the indirect niche market.
• Responsible for the provision of market analysis, including segmentation, cross-sell analysis as well as campaign and market development: Created Pan-European channel segmentation standard; developed and implemented Channel plan; initiated carrier contingency plan when dotcom bubble burst. An example of success of this plan, when monitoring indicated KPNQwest was about to file for bankruptcy protection, BT could take appropriate action and minimize damage.
• Outlined direction and requirements for Marcomms via development of marketing communication plan.
• At management request, developed Wireless Local Loop strategy including strategic Joint Venture construction.

NEC Networks 1996 – 2000
NEC has 155.000 employees globally; Reporting to Head of Europe, HQ Europe in London and dotted line to HQ Japan.
My roles within NEC have grown:
• European Sales and Marketing , Europe 1996-2000
• Manager post-sales service division, Europe 1998-2000

Responsibilities:
• European project and contract management of infrastructural projects of telecommunications, broadcasting and postal equipment within Benelux, Scandinavia, Switzerland and the Baltic States
• Market planning and positioning
• Establishment and European post-sales service division and management after of a team of 2 employees

LaserMaster Europe, Hoofddorp, The Netherlands 1995 – 1996
Analysed the results of direct marketing campaigns and performed market analysis for the printer division

Euro Disney, Paris, France 1993 – 1994
Financial administration, managed reception activities and impersonated a Disney character

Hilton Hotel, Amsterdam, The Netherlands 1993
Executed marketing promotional activities for the sales department


Education

Education:
CIM Professional Postgraduate Diploma in Marketing, Cambridge Professional Academy In progress
TIGRA/Thinking That Inspires Great Advertising, 3MO-by Alfred Levy 2008
Marketing graduate level / NIMA B (NCOI certificate), NCOI Haarlem 1999
Marketing undergraduate level / NIMA A, NCOI Amsterdam 1998
International Management, Business School Amsterdam ‘91-‘93
Academy of Arts, Rotterdam 1990

Training:
Essentials of Management: Succeeding as a New Manager, Thomson NETg 2007
Strategic Selling: Building the Executive Relationship, Thomson NETg 2007
Virtual Team Management: Coaching Virtual Team Members, Thomson NETg 2006
Strategic Management: Establishing Strategic Focus, Thomson NETg 2006
Copy Writing, The Writing Machine London 2005
CCNT Voice over IP Essentials v6.0, Thomson NETg 2004
Product Management, De Baak Noordwijk 2003
Powers of Communication, Charles Hamilton Associates 2002
Financial Management for the non-financial Manager, De Baak Noordwijk 2002

Skills

Career Objective:
My next role will be a senior interim management position allowing other organisations to benefit from my concepts and strategy experience. Supported by broad knowledge, build and innovate in order to make a difference. Target is to strive for a good balance between growth, customer retention and managing costs. I execute from an entrepreneurial point of view, using a coaching management style.

Summary:
Strategic Marketing professional with over 15 years international experience with renowned Telecom/ICT organizations, Finance and Merchanting industry. Extensive experience in the field of the brands, concepts, channels and proposition/product development in mostly B2B markets.
Enthusiastic, pragmatic, able to take initiative, with good working ethic and cultural understanding. Flexible, used to work autonomously and managing a team.

Languages

Languages:
Dutch (mother tongue);
English & French (fluent);
Spanish & German (good working knowledge)


Other

Personal activities and achievements:
• Sailing team, participating at national and international sailing races & regatta’s
• Nomination BT International Excellence Award for Sales 2005/2006 for the BT value of “Inspiring”
• Developed marketing strategy for international xDSL-start-up on consultancy basis
• Chairman Marketing and PR team and volunteer at FunCare4Kids, a non-governmental organisation that provides children growing up with illness and other serious problems a day to be child again.
• Board member of Amsterdam Student Golf Association

Personal interests:
Sailing - competitive racing, recreational trips & skipper at races, incentives and trips


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