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Sales manager

Work Experience

The most recent interim assignments undertaken are as follows;

SALES & MARKETING DIRECTOR Duration 5 weeks full-time
To develop a business plan for a Korean coporate cleint launching its electronics and IT products into the UK computer market. The plan outlineed the sales process, detailed influencing elements to the buying decision, and timetabled a strategy to recruit trade channels. to the UK highstreet.
Result: Contracts with several Uk high street retailers.

SALES & MARKETING DIRECTOR Duration 12 weeks full-time
To develop a sales & marketing plan after investigating the sales process, influencing elements to the buying decision, recruit trade channels, recruit staff, write communications and launch a new range of personal care products to the UK high street. Leading & managing the corporate sales and marketing staff in both tactical and strategic issues. Providing a field resource for tactical and operational issues in terms of the business process and sales management. Corporate Brand management including media / investor relations, PR and copywriting of all group literature.
Result: Increased turnover by 50% within 9 weeks.

COMMERCIAL MANAGER Duration 18 weeks full-time
To develop a brand proposition and positioning statement for a manufacturer of Emergency lighting products, aimed at appealing to the Sheds. Providing a central internal consultancy resource for tactical and operational issues in terms of ‘launching’ this business into this sector. Corporate Brand management including media / investor relations, PR and copywriting of all group literature
Result: Contracts with B&Q and Homebase valued at £30 million

HEAD OF NEW PRODUCT MARKETING Duration 12 weeks full time role: off-site
To develop and select new product ranges for a new market venture to drive market and corporate development, including media / investor relations, PR and copywriting of all literature, action plan formulation, sales recruitment and formal launch. FMCG market.
Result: Proved market worth, client founded Uk subsidiary as a result. Estimated T/O now ~ £55 million.

MARKETING DIRECTOR Duration 6 weeks full-time: off-site
To develop a marketing plan, recruit trade channels, design packaging, point of sale material, recruit staff, write communications (PR/Ads/Direct mail) and launch a new range of aromatherapy products to the UK highstreet. Leading & managing the corporate marketing staff in both tactical and strategic issues. Providing a central internal consultancy resource for tactical and operational issues in terms of business start-up and management. Corporate Brand management including media / investor relations, PR and copywriting of all group literature.
Result: New markets totalling £10.8 million across Europe.

HEAD OF NEW PRODUCT MARKETING Duration 3 months full-time role: off-site
To develop and select new luxury FMCG product ranges for a new market venture to drive market and corporate development, including media / investor relations, PR and copywriting of all literature, action plan formulation, sales recruitment and formal launch.
Result: Contracts totalling £42 million with high street retailers and specialist outlets.

HEAD OF MARKETING - Full time first month then 3 days a week for 2 months
To re-build the corporate marketing function and to design and develop a marketing services function at local office level to drive market and corporate development. Corporate Brand management including media / investor relations, PR and copywriting of all group literature, marketing recruitment, presentations, tenders and image library. Managed a team of 9. Professional Services market.
Result: Recruited and trained new staff. Direct mail/telemarketing campaign resulting in £3.0 million of orders for period 2001-2003. Oversaw PR/marketing issues during acquisition of two smaller competitors and opening of new London office.

PROJECT DEVELOPMENT MANAGER Duration: 3 months full-time
A leading friendly society with a strong presence in the IFA market and a growing consumer presence employing over 200 staff. Interim 'Product Development Manager' to deliver a new savings / investment product for high net worth individuals, leading a multi-functional team of 20 and with an appreciation of the marketing communication aspect of product launches.
Result: product netted an ROI of 55 times in first 6 months of operation.

HEAD OF MARKETING – net based business Duration: 2 months full-time
The development of strategies for the promotion of the XXXXnet portal with specific focus on; Increasing the subscriber base to the portal, The promotion of relationships which will foster banner advertising and B2C E commerce offerings, the promotion of the XXXXnet as a service supported by the XXXX Group Ltd, the development and management of public relations.
Result: portal launched on time, customer base was increased by 75% in 3 weeks.

INTERIM MARKETING MANAGER Duration: 8 weeks 2 days a week
Rebranding of a restaurant chain owned by a leisure company, and internal management development via workshop to increase customer understanding and how to increase the appeal to regular and new customers through staff workshops and consumer diagnostics.
Result: 30% increase in staff retention, 50% increase in customer satisfaction levels, 25% increase in T/O.

EUROPEAN MARKETING VICE PRESIDENT Duration full time for 2½ years
All aspects of Marketing and Corporate Development to achieve an integrated sales & marketing approach through formulation and development of marketing strategy for the European business units, major focus on direct marketing and branding through PR/Advertising. Managed a team of 18. FMCG & B2B markets.
Result: New markets totalling £2.6 million in 1998-99 in standard products and £5.8 million in fibre optics. 3625 sales leads in 1998, 3105 in 1999, resulting in 1250 new active accounts, yielding 32% GM, ROI of 7.5 times.

I have also undertaken a number of E-business assignments;

I have launched a number of new Internet service businesses; two industry portals, two membership services sites and three e-businesses in addition to improving the marketing for several existing sites. I am an accomplished e-marketer who understands the nuances of the on-line market. Abilities include designing, drafting and implementing targeted promotional, advertising and PR campaigns to raise profile of company, generate interest and capture customers & sponsors, using traditional, multimedia and internet/e-mail methods.

Education

2002 DBA - marketing, Management Development Centre, CIM/Greenwich
2000 Diploma in Business Excellence, EFQM model – Distinction
Diploma in Business Coaching - Distinction
1999 Senior Managers’ course, Cranfield School of Management
1998 Awarded Chartered Marketer Status, Chartered Institute of Marketing. One of first 200 marketers in the country to hold the award.
1998 Media Profiling: method & measurement – Infopress Limited
1997 Ashridge Management Centre ,Brand Management Seminar
1996 Awarded experience equivalent to Dip.DM, by Institute of Direct Marketing
1995 - 1996 MRS Certificate in Market Research with Distinction and MRS
Diploma in Market Research, Dip.MRS
1994 Registered Marketer Status awarded by the Institute of Marketing.
1993 - 1993 CIM Diploma in Marketing, IPR Diploma in PR/Media
1989 - 1992 MBA, with Distinction in specialism of International Business.
Nottingham Business School. (Competence based)
1987 - 1988 Postgraduate Diploma in Accounting & Finance, C.Dip.A.F.
Chartered Association of Certified Accountants (ACCA).
1980 - 1984 II.I Honours degree in Biochemistry and Genetics. Leeds University.
1972 - 1980 12 "O" levels, 2 "OA" level, 4 "A" levels.

Skills

BUSINESS DEVELOPMENT Directing processes for company and/or product/market development. Business and marketing plans to win support from existing and new investors.

MARKET INVESTIGATIONS from research to delivery of models for monitoring and forecasting; I can give you an ongoing competitive edge.

BUSINESS MANAGEMENT support for new investments in new markets, or, for managing and integrating acquisitions. Providing Shareholder Representation and management direction.

BUSINESS INTELLIGENCE from simple desk research to fully specified CRM integrated to marketing activity that builds your brand, customer base and business profits.

COMPANY SURVIVAL/TURNAROUND with proven financial, marketing and management skills I can provide support to assist strategically building on existing business and helping to attract investors.

Languages

Speaks French, German, Japanese, Spanish and Italian to varying degrees.

Other

A professional Marketer with experience in Electronics, Telecommunications, Fibre Optics, IT, Automotive, Industrial Equipment and Components, Castors, Fixings & Fastenings, Electrical Goods, FMCG beauty products, Bio-Technology, Transport, Off-highway Vehicles, Broadcasting, Media, Publishing, Healthcare, Overseas Leisure Travel, Glass, Plastics, Paint, Chemicals, Printing and Prepress, Construction, Civil Engineering, Building products and materials, Local Government, Public Utilities, Public Sector, Local Government.

I am a fully accredited consultant with both the DTI and Business Link organisations. I am a published author and trainer on Customer services, Direct Marketing, CRM and most recently strategic marketing in the digital age. I have been a guest speaker on those issues at a number of even– CRANFIELD MANAGEMENT ASSOCIATION, MEMBER
– INSTITUTE OF INTERIM MANAGERS, FOUNDER MEMBER, 0402708
– WORSHIPFUL COMPANY OF MARKETORS, LIVERYMAN
– CHARTERED INSTITUTE OF MARKETING, FELLOW,1259156.
– INSTITUTE OF SALES AND MARKETING MANAGEMENT, FELLOW, 717115.
– INSTITUTE OF DIRECT MARKETING, FELLOW, 44204
– INSTITUTE OF COPYWRITING, MEMBER, M5063
– MARKET RESEARCH SOCIETY, MEMBER, 02062892
– CHARTERED ASSOCIATION OF CERTIFIED ACCOUNTANTS, MEMBER, 38059.
– INSTITUTE OF MANAGEMENT, FELLOW, 0402708.
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