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PR/Marketing Executive

PR/Marketing Executive

Work Experience

Professional Experience

Executive of Public/Corporate Relations Seagate Technology, July¡¥03 ¡V August'05

Assigned to Corporate Communications and Public Relations of the whole inland China, served directly as performing a wide range of strategy, program planning, event organizing and executing, office administration, research, analysis, newsletter writing as well as PR agency, media monitoring and computer graphics functions.

Draft, develop and implement strategic PR plans, better suited with the culture of China
Promote company¡¦s image, brand, values and social responsibilities, regional and local presence.
Established and expanded PR network, including media, government, vendors,clients
Support S&M with product promotions, strategy implementations, Eg. Seagate 12 product launch press conference, Seagate 5-year warranty China Tour, Serial I/O Tech Forum
Research industry trend, competitions, execute data compilation and analysis
Oversee corporate image and identity through media monitoring, public feedback, mechanism, publications
Assigned numerous time-critical corporate and community projects, Eg. CEO visit to China, Seagate CE Forum China Tour, Seagate Star Summer Camp, Seagate & SEU Course Collaboration Press Release Conference.
Extensive hands-on problems, crisis management and conflict solution responsibilities.
Direct involvement and coaching of senior executive management at corporate events.
Arranged and coordinated press release conferences, press interviews, press inquiries,distributed press release, statement and kept track of the news clipping
Regular contact with media and other sources of PR networks
Draft Press Release, Biro, Statements, corporate profile, Internal newsletter
Enhanced the brand awareness, understanding and media publicity
Exceeded combined metrics for corporate communications and public relations of FY04 & FY05


English Teacher Anshan University of Science & Technology, Mar '00 ~ Jun'03

Executed English teaching of college students on reading, listening, writing
Delivered mandarin courses to foreigner teachers & students
PR Manager HuaXia Automobile Service Company, Sept'99 ~ Feb'00

Responsible for the PR with media, government and customers
Draft and execute PR strategic plans
Corporate, product events plan, organization,
Advertising of the company and product promotions
Arrange, set up display of the product
GM Assistant Shenyang Mille Fertilizer Manufacture Co., June'99 ~ Sept'99

Coordinated/Executed the promotion of product, event planning, organizing & implementation
Doing work of translation and interpretation „h
Performed a wide variety of administrative work


Education

Education & Training

2004 ¡V Senior PR Course - Tsinghua University & China International Public
Relations Association
2004 - Effective Communicative Workshop ¡V KiSun Company
2004 - SixSigma GreenBelt Training ¡V Seagate Technology
1995~1999 - Bachelor of Business English ¡V Shenyang Teacher's University
1998 ¡V Marketing Course - Shenyang Teacher's University
1997 ¡V Education, Psychology

Skills

Computer Skills
Microsoft Office, PowerPoint, Lotus Notes

Languages

Chinese: Native Language
English: Speak ¡V fluent; Read ¡V excellent; Write ¡V excellent
Dutch: Basic

Other

Summary
Strong Communication skills with people of different levels and roles
Driven to learn and apply new ideas and skills
Recognized as creative and practical problem solver
Positive, enthusiastic and willing to assume increased responsibilities
Unique ability to adapt quickly to challenges and new environment
Experience in balancing priorities of short-term and long-term goals
Able to analyze, coordinate, organize multiple projects and cope with operational deadline
under pressure
Personable, articulate and professional appearance and
manner

Honors and Awards

TEM8, 06/1999 National English Exam of English Major - Band 8 - Grade Excellence
TOFEL, 09/1998
Nationwide Computer Level Test Band2, 06/1998
Mandarin Certificate, 05/1998 Grade A
BEC2, 06/1997 Business English Certificate
"Top student "of University Student Union, 06/1997

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