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Managing Director

Work Experience

Self-starter; creative, sales and marketing oriented Managing Director
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Experience:

1997 ¡V 2002 Chairman, Hotlines Call Center Group.

Created group of call center related companies including:

Outsourced call center business
Communications skills training company
HR Performance improvement consultancy

Major clients: IBM, Arthur Andersen, Scottish Widows and many other multi-nationals.

Functions: Strategy, planning, budgeting, management.

Achievements: 1988 ¡V first mailer generated 34% response. Won
Olivetti account.

1989 ¡V selected for Open University TV programme on
¡§Marketing For Young Business People.¡¨

1990 ¡V regular marketing speaker on Radio 4¡¦s
¡§Business Programme.¡¨

1991 ¡V responding to market during recession, opened
new market by creating Hotlines On-Site, first facilities
management telemarketing company.

1995 ¡V launched revolutionary Keith Wymer„· training
methodology for call center staff. Delivered workshops
on sales and marketing.

1999 ¡V lectured at Chartered Inst Marketing on ¡§The Call Center In The Marketing Mix.¡¨

Commissioned and approved group rebranding.

2000 ¡V set up JV with Bombay call center to offer low
cost cold calling. Won US insurance client to cold call
UK from India.

Opened 60 seat call center in Glasgow.

Provided consultancy to Barbados Group on marketing
into UK and US markets.

Created world¡¦s first stress auditing methodology for call
centers.

2001 ¡V doubled call center turnover.

2002 - sold Group.

1996 ¡V1997 Special Projects Director, Bertelsmann Group.

Appointed to investigate the viability of franchised retail book club outlets based on the Group¡¦s French model. Managed project from research through business plan to launch programme.

Marketing functions: Strategy, planning, market research, budgeting,
direct mail, telemarketing, retail marketing, franchise marketing.

Achievements: Won board approval for launch.

Recruited pilot franchisees.

Marketed opportunity to existing book club members while protecting mail order sales.

Negotiated major systems changes to accommodate new distribution channel.


1989 ¡V1996 Roles at Allied Lyons plc.

European Marketing Director, Baskin Robbins, tasked with all strategy and implementation in EU countries.

Marketing functions: Above and below the line marketing using radio,
promotions and retail methodologies.

Achievements: Created radio campaign, ¡§L¡¦affaire, c¡¦est dans la
poche¡¨ for France and Switzerland.

Appointed Design House for European rebranding.

Entered JV with Millie¡¦s Cookies in selected locations.

Doubled number of outlets.

National Accounts Manager, Allied Breweries, managing sales to Tesco, Victoria Wine, Thresher.

Marketing functions: Head office sales and trade marketing.

Achievements: Launched Castlemaine XXXX and Labbatt¡¦s in the UK.

Organised national in-store merchandising.

Education

MA European Marketing Management
BA French

Skills

Skills:

Proven ability to create and develop profitable business strategies.

Successful implementation of above and below the line marketing activities.

Solidly practical marketing approach with an academic base.

Project planning capability whether in-house or through agencies.

Experience of marketing products and services in both business to business and business to consumer environments.

Proven success in setting up business to consumer telesales activities.

Experienced in using direct mail, exhibitions, telemarketing, radio, door to door and off the page advertising in the UK and Continental Europe.


Achievements:

Set up and marketed call center group employing 130 people.

Won accounts including IBM, HP, Compaq, Arthur Andersen, Legal & General, Scottish Widows, Tesco, IKEA, M&S.

Experienced international conference speaker, lecturer, trainer on
marketing topics.

Languages

French

Other

Creative, marketing driven Managing Director seeking intellectually stimulating short-term contracts.

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