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Marketing- & Sales Manager

Marketing- & Sales Manager

Work Experience

Sept 06 – present: MARKETING- AND SALES MANAGER BVBA
sister company () , 10 employees (including sales, marketing and back office, without production), turnover 2009 1.851.235 euro, sells a unique sleeping system for people with back ache. ()

Responsible for 8 persons: sales team (6 persons) & internal commercial department (2 persons)

General management:
•People management: coaching, evaluation, job descriptions, selection, recruitment, dismissal, draw up of sales bonuses
•Analysis, interpretation, draw up of reports and presentation of results of different departments as foundation for strategic decisions (monthly management meeting)
•Draw up of forecasts and targets (yearly strategic meeting)

Marketing management:
•Calculation and control of overall budget
•Repositioning the brand, development of new corporate identity
•Draw up of marketing plan with the CEO of BVBA and experts
•Execution of marketing plan with marketing coordinator
•Continuous upgrade of content and lay-out of existing material (website, leaflets…)
•Follow-up, analysis en optimization of results
•Continuous upgrade of the CRM -system
•Market research, competitor analysis
•Optimization of product assortment (private label)
•Coordination of product launches
•Development of customer service center (telesales)
•Pricing

Coordination expansion, formation of a multiple chain (at the moment 8 shops in Flanders)
•Geomarketing, selection of buildings, finance requests, agreements
•Development and optimization of shop concept
•Project management, overall coordination of lay-out all BVBA Centers
•Launch of training sales men (franchisees, independent sales and internal sales)
•Coordination of monthly sales meetings, continuous coaching
•Start up of export to UK


Education

2001-2006
MASTER IN COMMERCIAL ENGINEERING (EHSAL, Brussels)
MAJOR: BUSINESS ENGINEERING

Magna cum laude
Thesis: Analysis of the North -American Market for sleeping systems. I combined a detailed desk research with 1 month of field research conducted in the USA.


Skills

I WOULD DESCRIBE MYSELF AS: AN ENTHUSIASTIC AND RELIABLE GO-GETTER WITH LEADERSHIP QUALITIES AND A STRONG URGE TO SUCCEED.

MY MOST IMPORTANT QUALITIES ARE:
1. Go-getter
2. Independent
3. Enthusiastic
4. Strong analytical qualities
5. Communicative
6. Eager to learn
7. Creative
8. Charismatic, honest en reliable
9. Talent for organization
10. International interest


Other

LEISURE INTERESTS: I focus on intensity, sincere friendships, variation and creativity. I want to feel that I am alive and distinguish myself. Important leisure interests are: traveling, dancing, cooking, sailing, cave- tubing, surfing and scuba diving.

SALES (MANAGEMENT):
2009 - 2010 Training: telesales, learning to listen, assertivity, handling complaints and aggression, solution based selling, closing the sale (Rudy Begas / Unizo / 15 sessions)
2009 Conference: De day of the sales manager (Kluwer)
2007 Training: sales techniques (Syntra Aalst)

EXPORT MANAGEMENT:
2007-2008 Training: Export management (UAMS Antwerp)
Thesis: Analysis of the Australian Market for sleeping systems. (Summa cum laude)
2007 Workshop: Export coach (12 sessions / Unizo)

PEOPLE MANAGEMENT:
2009 - 2010 Coaching: SCV (Senior Consulting Flanders), Think Twice/Think People &Think Talent / Rudy Begas
2008 Training: Situational leadership (Kluwer)
Seminar: “Pimp your team” (Jeroen Busscher & Rik Torfs / Kursaal Ostend)
2004-2006 Coordinator IBEO (EHSAL Brussels)
IBEO: is a division of EHSAL with +/- 30 selected master students. They have the permission to do a market research abroad for a Belgian company. I was responsible for 30 members: selection of new members, tutorship and organizing events for financial support.


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