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Interim manager

Werkervaring interimmanager

- More than 18 years experience, providing increasing levels of leadership in product management, marketing management, sales, retail concepts, project and interim management for both national companies and international well-known brands.
- Proven knowledge in how to build brands and companies due to market insight and ability to extract key information and develop product/brand response.
— Strong visual sense and clear communicator able to present sales and marketing programs to international audiences.
— Able to prioritize effectively and achieve targets within time and budget based on the right kpi translation and communication.
— Known for building strong relationships with internal and external partners through strong empathic skills.

Managing director 2011-2014
Interim manager 2009-2011
Managing director 2006-2009
Marketing manager 2000-2006
Product manager 1996-2000

Position: Managing director
Organization: Van de Zaag Beletteringen BV, creation, production of indoor and outdoor advertising.
Achievements:
— Founder of the company in order to provide a new service to business to business customers within the Van de Zaag Group.
— Successfully hired and coached two specialists in the advertising field, in year three a total of 6 fte.
— Made the company profitable in year two.
— Enabled the privately held company to merge in the Van de Zaag group by 01-01-2014 due to its success in a declining market.


Position: Interim manager
Organization: Van de Zaag Groep BV, commercial vehicle interior and electronics assembly
Achievements:
— Coached the management team of 3 directors to set 1 to 5 year overall company goals, sales targets and marketing budgets which was not done until then.
— Developed a completely new marketing strategy in order to gain awareness in middle to large companies operating 30 to 500 commercial vehicles.
— Provided management tools to enable the company to grow from 17 to 35 fte.
— Created and delivered sales presentations to large accounts which resulted in 3 accounts with a turnover increase of 20% in a declining commercial vehicle market.
— Created a lucrative new commercial vehicle segment named special projects which resulted in more professionalism and 5% additional turnover.


Position: Managing director
Organization: ZER010 BV, retail concept store for high end fashion, watches and jewelry, drinks and sandwiches, hairdresser and spa.
Achievements:
— Founded a concept store with international allure at a total of 800 square meters in a city center after intensive market research into customers service oriented and limited available products retail concepts.
— Created the full business plan in time and on budget.
— Achieved a turnover of €1130K in the first year only.
— Successfully landed two separate concepts for the café and hairdresser due to strong external partnership.
— Proved the personnel’s ability to combine and cross sell several product groups at the same time to one customer by working the concept.
— Landed brands like John Richmont, Y3, DSquared, Kenzo, Dirk Bikkembergs, Diesel, Vivienne Westwood, D&G Time, Breil, Grimoldi, Adidas Time in a completely new concept due to perseverance and concept selling.
— Reached a huge level of PR and media attention which resulted in the store to become well known and favorite amongst famous Dutch people.


Position: Marketing Manager
Organization: Seiko Nederland BV wholesale watch and jewelry company
Achievements:
— Directed the company to take on non Seiko Corporation fashion/sports brands in order to maintain market share.
— Successfully introduced D&G, Breil and Nike to the dutch market which resulted in maintaining and even grow turnover by 7%.
— Trained, supervised and motivated five marketing employees (product/brand managers, assistant)
— Delivered strong educational and promotional presentations nationally to btb customers as well as internationally to set an example for worldwide located wholesale companies.
— Established increased partnership and consequently 12% higher volume with large accounts: department stores (de Bijenkorf, V&D), chain stores (Siebel, Luigi Lucardi) by translating and implementing marketing communications instead of just selling the product.
— Successfully changed the looks and copy of Seikonde Magazine as chief editor.
— Researched, created and implemented media campaigns and strategic plans for successful launch and promotion of existing brands and new to the market brands amongst which D&G Time and Jewels, Breil watches and jewels, Nike Timing, Disney watches.
— Conducted in depth interviews of marketing for media campaigns and product launches.
— Created a successful partnership, PR campaign, media campaign between Seiko Arctura watches and famous Dutch racecar driver Tom Coronel and between Breil Ducati watches and Ducati motorcycle company Benelux.
— Developed, managed and tracked marketing communications budgets of € 1600K
— Successfully planned, budgeted and established the first ever Seiko outlet store Roermond.

Position: Product Manager
Organization: Seiko Nederland BV wholesale watch and jewelry company
Achievements:
— Delivered engaging twice-year product and media presentations to 16 representatives and account managers.
— Proven success in the selection and purchase of Seiko watches, Seiko clocks, Morellato straps for the total Dutch market.
— Successfully maintained the Seiko watches market share and total brand awareness of 78%.
— Managed the development and production of catalogues, brochures and pos material for over 600 jewelers’ stores.
— Wrote copy for PR campaigns and quarterly magazine Seikonde.
— Conducted research into consumer market segmentation for Seiko watches.

Opleiding interimmanager

Education: Institution:

HEAO HES Rotterdam
B.A. in commerce

MEAO G.K. van Hogendorp
Business Administration

Consultancy interimmanagement a.i. kerncompetenties

Brand building
Sales management
Marketing management
KPI managment

Talenkennis interimmanager

English
German
French

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