Flex Manager
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Marketing Director

Marketing Director

Work Experience

Wimbledon Association Sept - Dec 2002
Involved on a Pro bono basis in local, not-for-profit lobbying group.

Key achievements:Developed membership recruitment and retention strategy. Paid membership grew by 50% in 3 months.

South Park Properties 2002
Project Manager

Key achievements:Project managed 4 separate major property refurbishment programmes on time and within budget.

PricewaterhouseCoopers Interim Management
2001 (6 months)
Interim Marketing Director
Objective: to raise awareness within the firm and externally and to generate more business leads.

Key achievements:
·Strategic development: analysed, mapped and segmented market, developed positioning and points of difference, benchmarked service & recommended improvements, segmented clients, identified priority market segments.
·Implementation: developed and implemented marketing plan with limited funds. Plan included PR, Advertising, Relationship Marketing programme, website, seminars/conferences etc.
·Structure: recommended re-structuring and roles and responsibilities.
·Systems/ processes: developed best practices and transferred skills.

HolidayExpert Ltd 1999-2000
Marketing Director
Founder member of the first upmarket UK online tour operator, launched March 2000.

Key achievements:
·Strategic development: oversaw market research, developed business & marketing strategies and plan. Presented to potential investors. Secured significant seed capital.
·Recruitment: Marketing and Operations team.
·Marketing plan implementation: agreed product and service specifications, selected agencies, developed brand positioning and creative work, recruited 6000 Founder Members.
·Project management: co-ordinated launch of first generation website

Kimberly-Clark 1993 – 1999
European Marketing Director, Infant Care 1998 – 1999
Responsible for the European marketing and P&L of Huggies (nappies and wipes), Peaudouce and private label.
Turnover: £250m. Managed 35 people across 7 teams in 6 locations. Member of Executive Committee.

Key Achievements:
·Project management: led 5 year and annual planning process.
·Volume & profit improvement: grew nappy sales by 10% and O.P. by 25%: through strategic review, product improvement, new advertising and new CRM programme.
·Business turnaround: grew wipes volume by 20% and O.P. from £(1.2)m to £0.2m via relaunch.
·Change management: streamlined marketing team, redefined roles and responsibilities, led team through change.

European Marketing Director, Business Development
1996 – 1998
New function created to drive European expansion across Europe.

Key Achievements:
·Mergers and acquisitions: led the Peaudouce (T/O £38m) and the Monbebé (T/O £30m) acquisition teams and managed the integrations. Structured and resourced the businesses.
·Business turnaround: re-positioned Peaudouce, generating £1.2m profit (from £(6)m)
·Asset utilisation: led team to determine plan for 3 factories and transfer of production, harmonisation of product specifications, saving £1.5 million p.a.
·Expansion strategy and plan: launched in Israel (gained 17% share in 3 months) and recommended strategies for Germany, Italy and Scandinavia.

European Associate Marketing Director / Marketing Manager, Infant Care 1993 – 1996

Key Achievements:
·Launch of a new business: launched Huggies in UK/Eire, Holland (1994), France, Belgium (1995), Finland, Central and Eastern Europe (1996); became European number 2 brand in 1996. Launched retailer brand for Migros, Switzerland (1994).
·Building a brand: managed marketing mix, developed Happy Babies ad campaign; a major contributor to brand awareness, image and trial. Negotiated sampling contracts, created sampling and relationship marketing programmes. Developed first Huggies website (1996).
·Retailer presentations: participated in all key account presentations.


Coopers & Lybrand Consultants, London & Paris 1990 - 1993
Senior Consultant in Marketing Practice (UK) and Strategy Group in France

Key Achievements:
·Varied assignments: market entry, marketing strategy, Business Process Re-engineering, Customer Service across different industries in Public & Private sectors, B2B & B2C in UK, France and Europe.

Dairy Crest 1988 – 1990
Marketing Manager, Yellow Fats
Turnover £120m. Business: Clover, Willow, Country Life, Private label.

RJR Nabisco – Del Monte Foods 1986 – 1988
Group Product Manager, NPD 1987 – 1988
Product Manager, NPD/Canned Fruit 1986 – 1987

Whitbread & Co – Stowells of Chelsea 1983 – 1986
Product Manager, Wine Box & Bottled Brand 1985 – 1986
Product Manager, On Trade 1984 – 1985
Territory Sales Manager, Canned Beer & Wine 1984
Management Trainee 1983 – 1984









Education

Oxford University Honours Degree: French & Spanish (2nd Class) 1979 – 1983

Dr Challoner’s High School, Little Chalfont 3 ‘A’ Levels, 9 ‘O’ Levels. 1972 – 1979



Skills

Interpersonal;good communication;team player;leader;motivator;quick learner

Languages

English (native), French (native), Spanish (fluent)

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