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Commercial or general Manager

Work Experience

PROFESSIONAL EXPERIENCE

12/06- 03/07 BEAULIEU, DIVISION WOVEN CARPETS
INTERIM MANAGEMENT MISSION

• Redefine International Sales & Marketing strategy
• Restructure Sales Division
• Install system of client files & reporting
• Install & implement procedures

08/05-01/06: VANDEN BORRE – CHAIN OF HOUDSEHOLD APPLIANCES
SALES MANAGER NORTHERN PART OF BELGIUM

• Coaching and follow-up teams of 26 shops
• Supervise the correct execution of in-shop strategy as defined by the group
• Analyze results in detail and implement corrective action plans if needed

10/97 – 10/04: LAURASTAR BENELUX – IRON SYSTEMS
GENERAL MANAGER BENELUX

Start-up of the company in Belgium from scratch taking over the sales activities from the former distributor who mainly if not exclusively sold through direct sales activities on trade fairs and in shopping malls.
Turn around progressively from a direct selling model into a distribution oriented commercial unit.
Due to absence of advertising budget focus on strong “PR” activities to create brand awareness such as:
Development of humoristic but very effective activities such as the annual “National
• Ironing Contest for men” featuring famous men from sports and music-scene (Enzo
• Scifo, Raymond van het Groenewoud, etc.)
• Product placement in soaps, contests, etc..
• Social sponsoring of projects for reintegration of long-term unemployed (De strijkwinkel in Vilvoorde, Halle)
• Collaboration with women’s organisations (KAV, KVLV)
• Collaboration with complementary products (fashion oriented)
Creation after little more than one and a half year later of a Dutch subsidiary in Breda implement-ing a similar strategy, taking care however to respect local Dutch culture.
In order to reduce the cost of live demonstrations (extremely high impact on P&L) development of an interactive demonstration on touch screen

08/92-06/97: NOVA ELECTRO INT’L- ELECTRICAL HOUSEHOLDAPPLIANCES
SALES DIRECTOR (08/92 – 05/95
COMMERCIAL DIRECTOR (06/95 – 06/97)

• Repositioning of the NOVA brand laying the emphasis of communication on the strong “Made in Belgium” asset
• Regain distributions’ loyalty and willingness to actively commercialise the NOVA brand
• Restructuring and unification of price policy in line with market demands
• Stop the loss of market share and turnaround in market share gains.

07/91-04/92: RHÔNE POULENC KB – PRODUCTS FOR PLANTS & GARDENING
GENERAL MANAGER BELGIUM

• Hired by KB-jardin after take over of Torfa peat-factory.
• Closed peat-factory and transfer of offices to Brussels
• Left the company after integration of consumer products in AGRO-department Rhône Poulenc.

02/89-04/91: MIDAS – CHAIN EXHAUST PIPES
GENERAL MANAGER BELGIUM, SWITZERLAND

• Development of existing Midas muffler-chain from 5 to 9 shops.
• Implementation of take-over from Carex muffler-chain and integration of both company cultures (total 45 shops – 120 employees).
• Development and implementation of 3 steps brand switch from Carex to Midas

02/85-01/89: DURACELL - BATTERIES
SALES DIRECTOR BELGIUM, SWITZERLAND

• Development of market share from 17% to 27%.
• Restructuring of sales team in function of market segmentation (food vs. non-food).
• Ad interim sales management for Duracell Switzerland in combination with Belgian activi-ties.

03/82-01/85: MARIE-THUMAS – CANNED VEGETABLES
KEY ACCOUNT MANAGER

06/79-02/82: CALLEBAUT - CHOCOLATE
AREA MANAGER

04/76-05/79: PAGE – NOKY – TISSUE PAPER
MERCHANDISER – SALES REPRESENTATIVE

Education

EDUCATION

1966 – 1973 H.Hartcollege Ganshoren Humaniora Scientific - Maths
1973 – 1974 VUB Brussels – Mathematics

POSTGRADUATES & SEMINARS

1981 – 1982 EHSAL Brussels Marketing
1982 – 1983 LUC Diepenbeek Bachelor in Economics
1987 M.C.E.I. Brussels Fundamentals of finance for non financial managers
1988 – 1989 C.E.P.A.C. Brussels Postgraduate Management
2003 Vlerick Ghent Executive Decision Making
2004 Vlerick Ghent Emotional Intelligence

Skills

People Management
Sales - negociation

Languages

LANGUAGES

Dutch mother tongue
French fluently spoken & written
English fluently spoken & written
German fluently spoken & written
Spanish well spoken & notions written
Italian notions

Other

PROFILE
• Inspirational leader, large experience in team building and management
• Self starter and entrepreneurial skills
• High communicative (convincing) competences
• Trustworthy and loyal
• Helicopter view
• Flexible, willing to travel intensively

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