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Brand and event manager

Work Experience

Brand and Event Manager Dexia Bank 1980 – recent
Work experience
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In charge of Dexia’s visibility during PR events, both nationally & internationally
o “Journalist for 1 day” – modular stands in +/- 22 Belgian railway stations (6 years) o Q-Music – “Win your home loan”– live broadcast from Dexia’s head office (twice) o After Dexia (info fair + workshops Montil) o Press room for Dexia’s press conferences
o Roland Garros / Cirque du Soleil o Organization of press conferences
Totalling some 165 events on a yearly basis
Responsible for Logo – Brand - Image
o Design and realization of the “Look” PR material for Dexia Bank Belgium o Signposting for various events o Realization of various internal advertisement campaigns (“Meer Zicht/Une meilleure vue”,
Neem de trap (Use the stairs), Friday Bike Day) o Blue Planet - event concerning the change of name (Brussels Expo 4 & 5)
Organization of events, fairs & exhibitions
o Tervuren Museum: “Met de tram naar Congo” (‘Taking the tram to Congo’) o Fauvism in Belgium (Luxembourg and Brussels) o Expo Strebelle / Kaat Tilley o L’Art nouveau Polonais (‘Polish Art Nouveau’)
o L’art Gourmand/Kunst voor Fijnproevers (‘Gourmet Art’) o Travelling Tent Croy +/- 60 exhibitions o Une vie à l’opéra (De Munt / Brussels Opera House) o Organization in cooperation with Dexia’s foreign establishments of seminars (e.g. for European top
executives in Vittel, Madrid and Opio) o Stand at Batibouw / Antwerp Book Fair (6 years)
• Project coordination, building teams
o Dexia’s open house “Family Days 2007” (12,000 visitors) o Organization of Sportsman and Sportswoman of the year for the Belgian Olympic and Interfederal
Committee o I.I.E.B. Association of the top 50 bank CEO’s (member of the organization committee) o General shareholders meeting of both Dexia Bank and the Gemeentelijke Holding/Holding
Communal
(15 years) o Design and interior decoration of the entrance, the box building and the Dexia box at
Bruges Football Club (300 m2) o Road Shows (introduction of initial public offering in Europe and the US)
• Maintaining contacts with various suppliers • Organization of events in Dexia Congress Center

Education

Certificate: Advertisement drawing Certificate Secondary education On the job training
• Advanced management skills • Negotiation skills • Generation ideas • Learning from changes
Erasmusschool, Antwerp Stanislas college, Berchem (Antwerp) Dexia University
1972 – 1973 1966 – 1972 2000 – 2008
• Time Management • Several seminars and congresses organised by the expert groups “branding” and “communication” from
Stichting Marketing (f.i. Brand Identity in Belgium, Activiation vs image...)

Languages

• Dutch – mother tongue • French – fluent • English – very good

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