Flex Manager
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CEO/General Manager

CEO/General Manager

Work Experience

Philips Egypt, Cairo, Egypt 1 March 1996 till 1 August 2002
Chief Executive Officer – Country Manager
During my assignment I have transformed the local organization from a purely representation office (= cost center) to a commercial organization with bottom-line responsibility (= profit and loss center). I have established an efficient and modern infrastructure, supportive to the businesses in terms of proper accounting systems, IT infrastructure (was non-existent) and HRM. As CEO/CM I was actively involved in all commercial activities of the organization. The total sales level was more than doubled despite the discontinuation of a number of relatively big activities.
I was also appoited as Vice Chairman of NEEASAE (ex 50?50 JV between Philips and the Egyptian goverment) involved in the manufacturing and sales of consumer electronics, white goods and lighting products, total numer of employees 3500.
I was member of the American Chamber of Commerce and the German Chamber of Commerce.

Industrias Venezolanas Philips S.A.
Caracas, Venezuela
January 1991 till February 1996
Regional Director PMS Andino/
Managing Director Professional Division
February 1994 till February 1996
In this function I was responsible for the Philips Medical Systems (PMS) sales and service support activity in the countries Colombia, Ecuador and Venezuela.
Next to the PMS Andino responsibility I also coordinated the other professional activities (e.g. Industrial Electronics, Telecommunications, Broadcasting Equipment) within the Philips Venezuela country organization.
I was Secretary of the Dutch Chamber of Commerce in Caracas.

Managing Director Professional Division
January 1991 till February 1994
Bottom-line responsibility for all professional sales and service activities (Medical Systems, Telecommunications, Industrial Electronics, Broadcasting Equipment) in Venezuela.
Biggest activity was Philips Medical Systems.

Philips Medical Systems (PMS) Best, Holland
General Manager PMS Saudi Arabia
April 1986 till January 1991
Bottom-line responsibility for sales and service activity of Philips Medical Systems in Saudi Arabia. The head office was located in Riyadh and there were tow branch offices, one in Dhahran and the other in Jeddah.
I was the Chairman of the Dutch Businessmen’s Club


Philips Product Division Consumer Electronics/
Business Group HiFi
Area Manager
September 1982 till April 1986
Responsible for the execution and coordination of the European marketing and sales strategies, defined by the Business Group, for the countries Belgium, Germany, Netherlands, Portugal and Spain.
Also responsible for the goods movement (supply chain management) for total Europe.

Philips Direct Export Division/ Special Overseas Organization

Resident Delegate, Amman, Jordan
July 1979 till September 1982
I opened the Philips Resident Delegate Office in Amman, Jordan, which looked after all the Philips activities in the country.

Delegate Consumer Products, Kuwait
January 1977 till July 1979
Sales responsibility for all consumer goods (Audio, Video, White goods, Small Domestic Appliances) for the Arabian Gulf region (Kuwait, Bahrain, Qatar, U.A.E., Oman).

Various commercial functions in Division’s head office
September 1970 till January 1977



Education

Dutch High school (HBS-A)
Institute for Business Sciences 1968 1969
Marketing Manager
Philips Management Training Centre 1974
Marketing II
Philips Management Training Centre 1993
Total Quality Management – PQA 90 certified auditor
Philips Management Training Centre 1994
Managing Managers

Skills

People manager, motivator, marketing oriented, organizer,

Languages

Reading Writing Spoken
English good good good
French fair fair fair
German good good good
Spanish good good good
Arabic slight


Other

I was a senior manager in the Dutch multi-national "ROYAL PHILIPS ELECTRONICS", and decided to make use of the possibility to take early retirement about one year ago.
My last function in Philips was that of Chief Executive Officer of Philips Egypt.

From my CV one can see that I worked most of my years in Philips, 32 in total, as an expatriate abroad and the majority of these years were spent in the Middle East.

My managerial jobs in Philips concerned both the consumer goods (consumer electronics, domestic appliances and personal care products) and professional products areas (medical systems, lighting).
Although most of my (general) management functions were related to the sales and marketing field, my last job as CEO of Philips Egypt also included the position of Vice Chairman of NEEASAE ( ex 50/50 JV between Philips and the Egyptian government), a company involved in the manufacturing of a.o. consumer electronics -, white goods - and lighting products.


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