Flex Manager
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Marketing Manager

Marketing Manager

Work Experience

Current Position:
Marketing Manager – Global Recruitment Marketing
Accenture (formally known as Andersen Consulting) - January 2001 - August 2001


Responsible for coordinating the development and execution of Strategic Global Recruitment Marketing and Communications Programs to deliver new brand and brand messages to target recruits online and offline.

Achievements:
· Updated and developed Global Recruitment Marketing Positioning & Messages in line with Brand and Corporate Positioning for new brand online and offline.
· Worked with global & local recruitment marketing to help implement global recruitment marketing programs – programs like: Recruitment Marketing Toolkit, Recruitment Awareness Tracking, Recruitment Marketing Database, Online Marketing Guidelines, e-Card Gallery and e-Zine.
· Managed web agents and agencies to create marketing materials following the new brand and IPO.
· Managed international research efforts to determine optimal marketing and communications programs both online and offline, for brand and IPO.
· Created educational materials for countries on the new brand online and offline.
· Managed employee interviews and web-casts for website for market positioning and campus videos.


Previous Positions:
Marketing Manager - Thomas Cook Group Limited - November 1997 – October 2000
Responsible for online marketing of financial services products. Managing budgets for marketing activities. Working with creative agencies, external communications teams, and market research companies, translation of marketing materials and website, partnership-marketing initiatives, relationships for advertising campaigns, media interests and PR activities. Negotiating profitable solutions in partnership with portals.

Achievements:
· Initiated marketing campaign with large corporates for joint venture to increase revenue and product and brand awareness by 50%.
· Developed promotional materials in four languages to initiate international interest.
· Increased revenue by 25% by initiating joint venture with large corporate in Asia.
· Developed conference and exhibition 3-year plan and successfully exhibited at IT and Banking forums, to increase revenue and product awareness. (SIBOS, CeBIT, BAI and other smaller events).
· Managed the development of new website to increase product awareness by providing product demonstrations.

Marketing Manager- Visa International - March 1995 – November 1997
Manage partnership-marketing initiatives, (affinity marketing and branding). Conduct market research for value-add products and affinity marketing. Manage cost and budgets of marketing activities for branding and affinity marketing. Manage creative agencies, external communications teams, and market research companies.

Achievements:
· Initiated Vendor Management conference and exhibition for VAR’s and software suppliers to educate them on new Visa initiatives, branding and value-add products.
· Initiated marketing campaign for affinity marketing with MBNA for joint venture to increase revenue by 10%, and product and brand awareness.
· Liased with appointed agencies to develop and launch new corporate website.
· Developed various promotional materials in four languages to initiate international interest in value-add products.

Previous Positions at Visa International
Applications Support Executive - Visa International - December 1993 - March 1995
Applications Support Analyst - Visa International - September 1991 - December 1993
Production Control Supervisor - Visa International - March 1991 - September 1991
Senior Production Control Analyst - Visa International - October 1989 - March 1991
Production Control Analyst - Visa International - April 1988 - October 1989

Payroll Clerk August - J. Sainsbury PLC - July 1987 - April 1988
Production Co-ordination Clerk - ADP Commercial Services - January 1986 - July 1987


Education

Professional Qualifications:
Chartered Institute of Marketing - Masterclass – The Principles of Marketing
Chartered Institute of Marketing - How to use Direct Mail Effectively
Chartered Institute of Marketing – On-line Business Marketing Planning
IBM - IBM Sales and Marketing School

Education:
1985 - Middlesex Polytechnic, Harrow, Middx - BTEC Higher Diploma: Business Studies
11 ‘O’ Levels
2 ‘A’ Level
City & Guilds - Interior Design


Skills

Marketing, Branding, Market Research, On-line-marketing

Languages

English

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