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Internet Marketing manager, Business development manager, in

Work Experience

Past
Program Manager Marketing & Sales Microsoft NL, Business Unit Director Solid Ground, Managing Partner Blackcomb

2008 - current: Interim Management & New Business

Interim management in the area of commercial management, E-business, internet marketing and business development. Strong in translation of business strategy into tactics and operation, linking E-business, sales and marketing.

July 2010 – January 2011
project manager internet at Brandwebbing

Campaign management: concept, design, development and implementation of a micro site around a product launch (Gracobaby – UK) and a partnership product-service campaign (Sonos – Spotify Europe). Both internationally operating B2C companies and aimed to be launched throughout Europe. (Reporting to director Brandwebbing )

New Business Initiatives

May 2009 – present UnidaVida.org
Unida Vida is a non profit web based organization directly connecting people across the globe with micro-finance and development projects initiated with local operating field partners. Launched in November 2010

Responsibilities:
- Concept, business model & strategy,
- PM i.e. functional & information flow, design and user experience
- Create partner channel: contracting field & sponsor partners
- Integrating payment service providers, back-end project integration
- Marketing strategy and tactics
- Chairman of the board

May 2010 - present Travelixer.com
Travelixer is a web 2.0 customer centric travel site, with the focus on outdoor activities and their hotspots around the world. Technically constructed to receive and share user generated content and integrate social media. Goal is community building (focus on traffic generation, conversion and retention). Adding additional E-commerce services will depend on customer demand. Launched in March 2011.

Responsibilities:
- Concept, business model & strategy
- Project management of i.e. functional design & information flow, user
experience
- Internet sales & marketing: SE marketing, Google analytics
- Social media: integration of Twitter, YouTube and Facebook

Education

Education
1989 - 1993
University of Amsterdam - Bio Chemistry (MSc)
1981 - 1989
High School - VWO (Dutch ‘A’ level equivalent)

Additional courses / study
2011
NIMA B e-Marketing (SRM – examen juni 2011)
2008
Post HBO (Lectric) - Internet Marketing
• user experience and usability
• web analytics, SEO, SEA
• multi-channel strategy
• online advertising & media planning

2000 - 2002
Post HBO Executive - General Management
i.e. Strategic marketing & management, organizational & financial management and HR
2001
Project Management Methodology - Prince 2

Skills

Behaviour: flexible, creative, analytic, teamplayer, decision maker, customer focus
Knowledge: (e)Marketing strategy and tactics, translating strategy into tactics and operation, program manager

Languages

Dutch, English: fluently
German: reasonable

Other

Personality
Pro-active, enthusiastic, persistent, practical, decisive and positive.

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