Flexmanager - Commercial Turn-Around Manager

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Commercial Turn-Around Manager

Work Experience

SENIOR MARKETING EXECUTIVE delivering strategic vision and dynamic concepts to achieve world-class success. Pioneers business-critical changes, capturing market share, competitive advantage, and top-quality product/
service recognition.
~ Directed sales in excess of €180M ~

Catapults domestic/international brand recognition, launching innovative strategies to maximize revenue
Increased earnings from €18M+ to €29M+, capturing 35% market share in premium segment and 8% overall.
Grew the bottom-line 43%, reversing a 10-year, 66% decline in business; returned profitability within 2 years.
Debuted Japanese ‘Tobi’ clothing-line at NYC Fashion Week 2009; won critical acclaim in various fashion media.

Drives operational excellence in competitive markets through system reorganization and procedural enhancement
Overhauled commercial department, defining six principles of management and introducing personnel development plans that included key performance objectives and indicators to facilitate regular evaluations.
Coordinated 3-day, 300+ employee conference, aligning a diverse workforce to a new corporate vision.
Boosted profit margin 8%, redesigning IT and CRM tools for extensibility to adjust for growing sales force and advancing business development.

Achieves cultural acceptance, cultivating consensus in trademark relatability
Generated €8M+ profits in three years, eclipsing the Beck’s and Bud brands in the Italian market with a 34% share; transformed Heineken from an unfashionable beer into a premium trendsetting beverage.
Elevated American breakfast food sales 10% in Japan’s down economy; retained purchase base with customized category launches and cereal product development; synergized with local tastes, maintaining consumer loyalty.

Founder, Managing Director | FASHION LTD. 2008-Present
Created company to bring unique fashion trends to the global market place.
Established an e-commerce site, and a low cost supply chain and a strong PR network with a budget of only 150,000 USD and only 2 FTE. Since the launch in June 2009 sales are growing with >100% a month to 50,000 USD year end.

General Manager | HEINEKEN JAPAN 2004-2008
Facilitated the operational viability, ending a decade long declivity and doubling the top-line.
Renovated company’s organization and marketing approach, championing effective efficiency.

NKA Manager, CRM Project Leader | HEINEKEN ITALIA 2002-2003
Translated new commercial vision into an implementation plan; equipped sales representatives with skills to capitalize in times of heavy competition, evolving distributors, and declining product category.
Revised approach to key accounts, recovering €1M+ in budget costs and increased promotion effectiveness 50%.

Marketing Manager | HEINEKEN ITALIA 1999-2002
Rose sales volume from 900.000 hectoliters to 1.200.000 in 2,5 years, growing market share from 0,2% to 7,8%.
United C-level management and suppliers in support of unfamiliar methodologies in ad-campaign redesign, accelerated and substantial packaging innovation, and large scale visibility operations (Heineken Jammin’ Festival).

International Communications Manager | HEINEKEN INTERNATIONAL GLOBAL HQ NETHERLANDS 1996-1999
Vital in developing the new-brand architecture for the Heineken brand worldwide; cultivated relevant strategies, applicable on a local level, pertaining to R&D, brand equity guardians, and uniform process development tools.
Organized an inter-disciplinary task force to engage complex international projects; established bonds with all European operating companies to implement mega-international marketing activities.
Built award-winning website, earning the best and most visited web site three times by Hot Wired and Yahoo.

Account Director | J. WALTER THOMPSON JAPAN 1993-1996
Turned around Kellogg account, administering $30M+ budget to reverse losses and return division to profitability.
Won continued business, growing from six to ten cereal brands with three additional products/categories.
Overhauled sales force mentality, focusing on customer relationship and category management; defined new roles, accountabilities, and training/education for sales force.

Education

Skills

Catapults domestic/international brand recognition, launching innovative strategies to maximize revenue
 Increased earnings from €18M+ to €29M+, capturing 35% market share in premium segment and 8% overall.
 Grew the bottom-line 43%, reversing a 10-year, 66% decline in business; returned profitability within 2 years.
 Debuted Japanese ‘Tobi’ clothing-line at NYC Fashion Week 2009; won critical acclaim in various fashion media.

Drives operational excellence in competitive markets through system reorganization and procedural enhancement
 Overhauled commercial department, defining six principles of management and introducing personnel development plans that included key performance objectives and indicators to facilitate regular evaluations.
 Coordinated 3-day, 300+ employee conference, aligning a diverse workforce to a new corporate vision.
 Boosted profit margin 8%, redesigning IT and CRM tools for extensibility to adjust for growing sales force and advancing business development.

Achieves cultural acceptance, cultivating consensus in trademark relatability
 Generated €8M+ profits in three years, eclipsing the Beck’s and Bud brands in the Italian market with a 34% share; transformed Heineken from an unfashionable beer into a premium trendsetting beverage.
 Elevated American breakfast food sales 10% in Japan’s down economy; retained purchase base with customized category launches and cereal product development; synergized with local tastes, maintaining consumer loyalty.

Languages

Fluent: Dutch, English, Italian
Basic: Japanese, German, French, Spanish

Other

Member of the Board of the Netherlands Chamber of Commerce 2004 - 2008